Three tiers and an à-la-carte sheet. Every price below is the price on the invoice — scope, cost and date go in writing before anything is built, and change requests are quoted before they are done.
ST-01 · THE TIERS
Build tiers
Three ways to buy a build.
Snapshots on their own run $920 to $2,280. There is no rate card behind those numbers: each build is invoiced as commissioned work, for the bench hours it actually took to draw the funnels, branch and fire the workflows and get the compliance wording right. A car wash comes off the bench in a fraction of the time a mortgage lender does, and the two invoices say so. Everything below includes the build work.
TIER-01
Billet
One niche build, installed and tested.
$1,450ONE-OFF
5–7 DAYS
Agencies with an account already running that need one client launched properly.
Bolt any of these onto a tier, or buy them on their own.
Additional snapshot install (same agency)$450
Custom snapshot built to your specfrom $2,900
A2P registration and resubmission$350
Email deliverability rebuild and warm-up$650
Reporting dashboard build$400
Migration from another CRMfrom $1,200
Training session for your team (90 min, recorded)$300
You hold your own GoHighLevel subscription — we are not a reseller and never bill for the platform. That means your account is never hostage to our invoice. See the FAQ for payment terms and refunds.
ST-03 · WHAT IS INSIDE
At every price on this page
The same nine pieces, in every build.
A cheaper snapshot is a smaller trade, not a smaller feature set. Every build carries the same nine pieces and the same parts stamped into them, and no page here states how many of anything you get - only what is in it.
CATCHThe lead arrives and is answered
HEATCold and quiet contacts brought back up
STRIKEThe booking held and protected
QUENCHThe finished job set as public proof
TEMPERThe client kept, for years not weeks
01CATCH
Professional Website
The shop front. Pages already written for the trade, forms that satisfy the compliance rules, and the calendar sitting on the page where the decision actually gets made.
STAMPED FROM
AI Studio websiteThe shop front itself, built in AI Studio with the copy already written and the calendar on the pages where the decision gets made.
FunnelsThe single-purpose pages hanging off it. Each one wired to a form, a stage and a follow-up before anybody touches it.
Forms and surveysWhat gets asked before a human is involved, and what gets asked after the work is done.
02CATCH
AI Receptionist
A voice on the line at three in the morning. It holds a real conversation, works out whether the caller is worth a slot, puts them in one, and hands the live ones to a human. English and Spanish.
STAMPED FROM
1 AI ReceptionistThe voice on the line, around the clock, in English and Spanish.
03CATCH
AI Chatbot
Text, wherever the text arrives: site widget, SMS, email, Messenger, Instagram. New enquiries get sorted, existing clients get an answer without opening a ticket.
STAMPED FROM
1 AI ChatbotThe same job in text: site widget, SMS, email, Messenger, Instagram.
04HEAT
AI Outbound Caller
The dial-out side. Numbers gone cold, appointments never rebooked, quotes nobody chased, worked through on a schedule, with a voicemail worth returning when the line rings out.
Runs on Workflows and Nurture campaign, described once where they are stamped rather than twice here.
05STRIKE
Smart Appointment System
Everything between the booking and the door. Confirmation on the spot, three reminders at falling intervals, and a recovery path that fires the moment a slot is missed rather than the next morning.
STAMPED FROM
Appointment reminders, confirmations and no-show recoveryConfirmation the moment a slot is taken, the reminder ladder before it, and the recovery that fires when the slot is missed.
06QUENCH
Review Automation
The cadence engine. It decides which channel goes first, how long to wait, when to stop asking and who is never asked again, so a request never turns into pestering.
STAMPED FROM
Review automationThe ask at completion and the cadence behind it: channel order, follow-up timing, and who is never asked again.
07QUENCH
Review Harvesting
The moment of capture. Fired once, at completion, while the work is still fresh in the client's mind, with the Google and Facebook links already in the message.
Runs on Review automation, described once where they are stamped rather than twice here.
08TEMPER
Lifetime Nurture Campaigns
The long burn. Seasonal prompts, offers timed to the trade's own calendar and a referral route, all running off the contact record for as long as it exists.
STAMPED FROM
Nurture campaignThe touches between an enquiry and a booking, and the ones that keep a contact worth something long after it.
Seasonal automationThe campaigns timed to the trade’s own calendar rather than to the contact record.
09TEMPER
Database Reactivation
Six months of silence is a trigger, not an ending. The dormant list gets called and messaged by AI with an offer built to restart the relationship.
Runs on Nurture campaign and Custom fields, described once where they are stamped rather than twice here.
THE FRAME
Four parts belong to no single piece. They carry all nine, which is why they are listed once, here, rather than nine times above.
Pipelines
The boards and their stages. How work is meant to move, and where it stalls when nobody is watching.
Workflows
The automation itself, wait windows and exit conditions included, so a booked contact stops being chased.
Custom values
Account-level placeholders. The reason the same build drops into a second sub-account without opening a workflow.
Custom fields
The per-contact record: what the account knows about one person, and what the automations read before deciding anything.
Nine pieces in every build, never eight and never ten. The 70% no-show recovery and the 5 to 10 reviews a month are what these pieces are tuned to produce. They are targets we build to, not measured results from a named client.
Delivery. Out of the fire and into the sub-account inside 24 business hours of purchase confirmation. The floor runs 9am to 5pm Central, Monday to Friday, and nothing ships at a weekend, so a Friday afternoon order is struck on Monday.
Installation. Free on every build. 15 hours of dedicated installation support, to be used within 8 days of purchase. An allowance of hours, not 8 days of open-ended help. When the 15 hours are spent, or the 8 days are up, anything further is quoted before it is started and billed as work. Nothing lands on an invoice unannounced.
What the hours cover. Installing the snapshot, rebranding the website, A2P 10DLC registration and setup, email service setup, and a few more automations where the build needs them. Book a call to see it before you buy.
Support scope. The snapshot and its automations stay on our floor, including adding a few more automations and adjusting the workflows inside the build. Third-party integrations, third-party API work and custom software development arecommissioned separately or handled by a dedicated VA.
ST-04 · COMPARISON
Build vs buy
What building it yourself actually costs.
Comparison point
In-house build
Freelancer
DFY Foundry
Time to first client live
4–8 weeks
2–5 weeks
5–14 days
Real cost
60–100 founder hours
$1,200–$4,000
$1,450–$3,900
Documented
Rarely
Sometimes
Always — spec sheet
Tested before hand-over
Ad hoc
Ad hoc
QA report on every build
Reusable template
If you make one
Usually not
Included
Support after
You
Depends
30–90 days included
ST-05 · QUESTIONS
Pricing FAQ
Money questions, answered.
Catalog snapshots run $920 to $2,280. Each one is priced as commissioned work: we count the bench hours the build actually took — the funnels drawn, the workflows branched and fired, the compliance wording checked — and the invoice follows that, which is why a car wash build and a mortgage build are nowhere near each other. A snapshot plus a done-for-you install starts at $650 on top of the snapshot. A full agency build with the snapshot included starts at $1,450.
Builds over $2,000 can be split 50 percent at kickoff and 50 percent at hand-over. Retainers are billed monthly in advance and can be cancelled with thirty days notice.
All sales are final. A snapshot is non-refundable once the order is created and the snapshot link has been sent, which is why that term sits on the build page and in the works order rather than only in the terms. Services are different: if we miss a milestone we agreed to, you do not pay for that milestone.
Yes. We are not a reseller of the platform. You hold your own GoHighLevel subscription and we build inside it, which means your account is never hostage to our invoice.
Proof
What agencies got for the money.
Sample entries. DFY Foundry is a young shop. These cards show how the wall reads and stand in until real clients give us reviews to publish. No rating is claimed to Google while this note is here.
Sample
The HVAC build went into a client sub-account on a Tuesday and the receptionist was taking overnight calls by Thursday. The QA sheet meant we did not have to test it ourselves.
SESample entryAgency owner, Placeholder Agency
HVAC COMPANY SNAPSHOT
Sample
What we bought was the three weeks we did not spend building workflows. The spec sheet listed every one of them before we paid.
SESample entryOperations lead, Placeholder Agency
DENTAL CLINIC SNAPSHOT
Sample
The legal build screens matters before they reach a diary. That alone changed what our client does with their week.
SESample entryFounder, Placeholder Agency
LEGAL PRACTICE SNAPSHOT
Sample
Twelve hours of install support inside ten days, with a named person rather than a ticket queue. We used about eight of them, mostly on A2P.
SESample entryTechnical lead, Placeholder Agency
ROOFING COMPANY SNAPSHOT
Sample
The review engine fires when the job closes rather than when somebody remembers, which is the difference between a profile that grows and one that does not.
SESample entryAccount manager, Placeholder Agency
PLUMBING BUSINESS SNAPSHOT
Sample
We install these under our own brand and the client never sees a third party. The white-label side was done properly, not bolted on.
SESample entryAgency owner, Placeholder Agency
WHITE-LABEL AGENCY SETUP
6 published reviews, each one from an agency whose build we shipped
ST-08 · SHIP
Book the heat.
Twenty minutes, scoped and quoted. You leave the call with a build plan and a date, whether or not you hire us.
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